LinkedIn is a great tool for many uses. It can help you find new jobs, connect with old friends and colleagues, and even develop professional relationships with people around the world. But if you’re like me, your LinkedIn experience probably doesn’t go beyond posting jobs and sending messages to potential employers. That’s because I’m still using the free account—and frankly, it does the job just fine (most of the time). Here are five reasons why upgrading to a premium membership may be worth considering:
You get 30 InMail messages to send each month
LinkedIn InMail is a system that allows you to send messages directly to other users, who are guaranteed not to see your message if they don’t want it. This feature has gotten a bad rap for being spammy and annoying—but it can also be an incredibly useful tool for reaching out to people you want to work with.
For example, let’s say you’ve added someone’s profile as a connection but haven’t yet spoken with them about any opportunities. If that person has opted in for InMail notifications (and most people do), then they’ll receive an invitation from your LinkedIn account when you first connect with them. If they’re interested in connecting with you back, they’ll accept; otherwise, they won’t see anything else from either party again until another invitation comes along—which is why this feature is so unique compared with other forms of communication: there’s no risk of being overwhelmed by messages because each one is handpicked just for the recipient!
InMail works similarly when sending outreach emails: if someone doesn’t respond within 24 hours after receiving an email through their LinkedIn inbox, then there will be no further correspondence between those parties unless both sides decide otherwise later on down the road!
You can see who has viewed your page
LinkedIn account offers a number of ways to track who is viewing your profile and how many times they’ve done it. With this information, you can know who has been looking at your profile and what they’re reading. You can also see how many times your page has been viewed by others, as well as how many times people have viewed your profile but not interacted with it (for example, clicking on one of the “follow” buttons). This can help you determine which parts of your profile need more attention or revision.
You get access to even more data on other members.
When you upgrade to an enhanced account, you’ll be able to see who has viewed your page, profile and company page. You’ll also be able to view who has viewed your job postings, skills and endorsements. This is great for social strategists because it gives them more insight into what content their audience is interested in seeing.
The jobs are targeted and interesting.
- You can find jobs that are relevant to your field, using the advanced search feature.
- You can find jobs that are within your budget, by specifying salary and location ranges in the advanced search feature.
- You can find jobs that are located near you (or even better, in another part of town), by specifying a location in the advanced search feature.
- You will be able to narrow down your results by specifying whether a job requires a certain degree or skill set—for example, if you only want to see entry-level positions for accountants with an accounting degree from an accredited university who have at least three years of experience working for Big 4 accounting firms.
- And finally: Did we mention how easy it is? Just type in what kind of job(s) interest you!
Analytics help you understand how others see you.
Understanding your audience is a crucial element of social media, and you can find out a lot about who sees your profile by taking advantage of LinkedIn’s analytics. You can see how many people have viewed your page, who they are and what they do at their job. This helps you decide which connections to prioritize in terms of reaching out to them or asking for advice.
If someone views one of your posts, LinkedIn will show them an alert that lets them know that the network has made this connection between their personal account and their business account (if applicable). Using this feature enables users to connect with other professionals seamlessly without having to leave the platform for another website or app.
premium features worth it
LinkedIn premium is worth it. The paid version of LinkedIn offers more features, including:
- Access to additional search filters that help you find the most relevant job candidates and clients.
- An ad-free experience and added security benefits (no more obnoxious ads).
- The ability to send messages directly from your inbox in addition to being able to respond directly from a message notification.
Conclusion
We hope that this post has helped you see the value of upgrading your LinkedIn account. We know it can be hard to justify paying for something that’s already free and seemingly useful, but with these five features, we think that upgrading is worth it. You get 30 InMail messages every month, which means you can contact more people without having to pay extra money (like on Facebook Messenger). You also get access to more data about other members and their connections—and this information might even help you land a job! Plus: analytics will show you how others view your profile so that when they search for someone like themself in future jobs or job sites (like Monster), they find YOU instead of someone else who looks similar but doesn’t have all those skills listed under their name
