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Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product, service, or brand. It encompasses a wide range of tactics and strategies, including search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, influencer marketing, and more. The goal of digital marketing is to connect with customers and prospects where they spend time: online. By using various digital marketing tactics, businesses can reach a larger audience, generate leads, and ultimately drive conversions and sales. Digital marketing also allows for more targeted and measurable advertising efforts, as well as the ability to track the success of campaigns in real-time.
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