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Mr Ait > Blog > Blogging > Is Insta360 a Chinese company?
Insta360 Ace Pro
Blogging

Is Insta360 a Chinese company?

Last updated: March 3, 2025 12:46 am
Marcelina Huels
Published February 6, 2025
Insta360 Ace Pro

Is Insta360 a Chinese Company?

Insta360 is a leading manufacturer of 360-degree cameras and accessories. The company was founded in 2015 by a group of engineers and entrepreneurs in Shenzhen, China. Insta360’s products are used by a wide range of customers, including professional photographers, journalists, and consumers.

Contents
Is Insta360 a Chinese Company?Company StructureOwnershipFundingProductsMarket ShareCompetitionStrengthsWeaknessesOpportunitiesThreatsConclusion :  Is Insta360 a Chinese company?

Company Structure

Insta360 is a privately held company. The company’s headquarters are located in Shenzhen, China, and it has offices in the United States, Japan, and Europe. Insta360’s products are manufactured in China.

Ownership

The majority of Insta360’s shares are owned by its founders and employees. A small number of shares are owned by outside investors.

Funding

Insta360 has raised a total of $100 million in funding from a variety of investors, including Sequoia Capital, Matrix Partners, and GGV Capital.

Insta360 Ace Pro - Waterproof Action Camera Co-Engineered with Leica, Flagship 1/1.3' Sensor and AI Noise Reduction for Unbeatable Image Quality, 4K120fps, 2.4' Flip Screen & Advanced AI Features.
Insta360 Ace Pro - Waterproof Action Camera Co-Engineered with Leica, Flagship 1/1.3" Sensor and AI Noise Reduction for Unbeatable Image Quality, 4K120fps, 2.4" Flip Screen & Advanced AI Features.
  • Flagship 1/1.3" Sensor and 5nm AI Chip: Armed with a larger, premium sensor, Ace Pro captures more light, with sweeping improvements to image...
  • Leica SUMMARIT Lens: Leica brings its legendary expertise in optical design and state-of-the-art imaging to Ace Pro, delivering spectacular...
  • Unbeatable Image Quality by Day and Night: Record 4K120fps slow-mo and utilize Active HDR for more vibrant shots. The new PureVideo mode...
$409.99 Amazon Prime
Buy on Amazon

Products

Insta360 manufactures a range of 360-degree cameras, including the Insta360 ONE X, the Insta360 EVO, and the Insta360 Pro 2. The company also manufactures a variety of accessories for its cameras, including mounts, cases, and lenses.

Market Share

Insta360 is one of the leading manufacturers of 360-degree cameras. The company’s products are used by a wide range of customers, including professional photographers, journalists, and consumers. Insta360’s market share is estimated to be around 20%.

Competition

Insta360 competes with a number of other manufacturers of 360-degree cameras, including GoPro, Ricoh, and Samsung. Insta360’s products are generally more affordable than those of its competitors, and they offer a number of features that are not available on other cameras.

Strengths

* Strong brand recognition
* Innovative products
* Affordable prices
* Wide range of accessories

Weaknesses

* Limited distribution network
* Relatively small market share
* Dependence on Chinese manufacturing

Insta360 Ace Pro - Waterproof Action Camera Co-Engineered with Leica, Flagship 1/1.3' Sensor and AI Noise Reduction for Unbeatable Image Quality, 4K120fps, 2.4' Flip Screen & Advanced AI Features.
Insta360 Ace Pro - Waterproof Action Camera Co-Engineered with Leica, Flagship 1/1.3" Sensor and AI Noise Reduction for Unbeatable Image Quality, 4K120fps, 2.4" Flip Screen & Advanced AI Features.
  • Flagship 1/1.3" Sensor and 5nm AI Chip: Armed with a larger, premium sensor, Ace Pro captures more light, with sweeping improvements to image...
  • Leica SUMMARIT Lens: Leica brings its legendary expertise in optical design and state-of-the-art imaging to Ace Pro, delivering spectacular...
  • Unbeatable Image Quality by Day and Night: Record 4K120fps slow-mo and utilize Active HDR for more vibrant shots. The new PureVideo mode...
$409.99 Amazon Prime
Buy on Amazon

Opportunities

* Growing demand for 360-degree cameras
* Expansion into new markets
* Development of new products and technologies

Threats

* Competition from other manufacturers
* Fluctuations in the Chinese economy
* Changes in government regulations

Conclusion :  Is Insta360 a Chinese company?

Insta360 is a leading manufacturer of 360-degree cameras. The company’s products are used by a wide range of customers, including professional photographers, journalists, and consumers. Insta360’s strengths include its strong brand recognition, innovative products, and affordable prices. However, the company also faces a number of challenges, including limited distribution network, relatively small market share, and dependence on Chinese manufacturing.

Insta360 Ace Pro – Waterproof Action Camera Co-Engineered with Leica

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