Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the goal of driving profitable customer action. It is a long-term approach that focuses on building relationships with potential customers by providing them with valuable information, education, and entertainment. Content marketing can include various formats such as blog posts, videos, infographics, social media posts, and more. The key to effective content marketing is to understand the target audience’s needs and interests and then create content that addresses those needs and interests. By consistently producing and promoting high-quality content, businesses can establish themselves as thought leaders in their industry, drive website traffic, generate leads, and ultimately increase sales.