Introduction
If you’ve ever tried to do a Google search for a local business, you know how important it is that Optimizing Your Restaurant’s website for local SEO (search engine optimization). With over 80% of all consumer searches being location-based, it’s vital that your restaurant shows up prominently on the first page. We asked a few experts in the field of digital marketing and SEO about their best practices for optimizing restaurants’ websites for local SEO—and here are some of their tips:
Optimize The NAP On Your Website.
The NAP (name, address, phone number) is a required field for any business that wants to be found online. If your business is local and you want to rank for city-specific searches, it’s crucial that your NAP information appears at the top of your website when someone performs an organic search.
A good way of doing this is by Optimizing Your Restaurant’s website on each page in order to get local keywords in there as well as the NAP information. This can be done using Yoast SEO or another tool such as BrightLocal will also give you suggestions on how to optimize them so they look nice when seen by visitors who are searching for what you offer!
Feature Customer Reviews on Your Website.
Customer reviews are a great way to build trust with your customers. They show up in search results, which means that your customers can find you on the internet when they are looking for a restaurant like the one you run. The more reviews you get, the higher your ranking will be in the local results for that particular keyword or phrase. This translates into more traffic and more business for your restaurant! You’re getting even more people through the door because of customer reviews on Google Local (which is now called Google My Business).
Customer reviews also give you valuable feedback about how well you’re doing as an owner/manager at running a successful business — and they can help keep track of what needs improving so that things don’t slip by unnoticed while everyone is busy working hard every day!
Create Local Pages Accommodating Keywords For All Locations.
If you have multiple locations, create separate pages on your website for each. Use the same URL structure as your brand name and add a city or state after it. Use the same content as your main site and make sure that all of these local pages have links back to your homepage. Use the same design as your main site and add a location-specific header image that shows up on every page with “business hours” underneath it. Finally, use the same keywords for each one (e.g., if you have an Italian restaurant in New York City called “Il Sole,” then create a page titled “ilsolenyc”).
Without these essential local SEO tips, your restaurant’s website is doomed for failure
If you’ve made it this far, then chances are good that you already have a website for your restaurant. If not, go ahead and create one!
If you’re going to be optimizing your website for local SEO, then there are a few things that must be included. Without these essential local SEO tips, your restaurant’s website is doomed for failure:
- Your business name should be included in the title tag of every page on your website. This will help Google know what site is being referred to when someone searches for keywords related to your restaurant’s name or address.
- You need an address listing on every page of your site (not just the home page). This tells Google where exactly customers can find physical locations—and it gives them more information than just “this store” or “that place.” Make sure each listing includes city and state so users who don’t know where they’re looking will still have enough information to find it!
Conclusion
Now that you know the three tips for optimizing your restaurant’s website for local SEO, it’s time to get to work. If your website isn’t ranking well in Google, it might be time to make some changes! We hope these tips were helpful and helped you learn how to improve your local SEO strategy.
