make a professional linkedin profile

Use a professional photo. You can upload your LinkedIn profile picture from your computer, or use one of the many stock photos available through their site.
Update your headline regularly (and make sure it matches your resume). Your headline should be short and to-the-point, telling people what kind of work you do and where you’re based. For example, “Senior Consultant at Potato Consulting Group” or “Client Services Manager at Google.” It should also include keywords that define who you are and what services you offer–for instance, if someone searches for “social media manager,” they might see your name pop up in search results because it contains this phrase. This can help drive traffic back to your profile page!

Update your personal image

The first thing that people see when they visit your profile is the image of you in the top right corner, so make sure it’s up to date and professional-looking. If you’re not a photogenic person, this can be hard–but there are ways around it! If there’s someone else at work who takes great pictures, ask them to snap one for you (be sure they know what they’re doing). You can also use stock photos from sites like Unsplash or Pixabay; just make sure there aren’t too many people in the photo so that it doesn’t look like an ad for something unrelated (like a car dealership).

Invite connections to join your network

You can invite people to join your network by searching for them or entering their name or email address. You can also click “Add Connections” from the menu on the left side of your profile page, which will take you directly to an invitation tool that allows you to invite people in one step.

If someone is already connected with you on LinkedIn through another connection, then they’ll automatically receive an invitation when they connect with this new connection (you).

Here are some tips:

Invite people who are in your industry and share similar interests as yours so that they’ll be more likely to accept your request and connect with you online.
If someone has a lot of experience working at companies similar yours or has been featured in publications related directly with what types of services/products/etc., then consider sending them an invitation because they may know others within those industries too!

Build your online brand

Your online brand is the perception of you that people have. It’s the way you present yourself to the world, and it can be a powerful tool for building your personal brand.

Your online brand is also your reputation: how others perceive you based on their interactions with you or what they hear about from others. In fact, 80% of job candidates say their first impression of a company comes from its website–so make sure yours looks good!

Add keywords to your headline and summary

The headline and summary are two of the most important parts of your LinkedIn profile. They’re what people see first when they visit, so it’s important that they describe what you do in a way that aligns with how others would search for you online. If someone is looking for an editor or writer, they may use those words when searching LinkedIn; if there are no results, this could be because:

You haven’t included those terms on your profile (or anywhere else)
The way in which those terms appear doesn’t match how people search for them

When it comes to sharing your accomplishments, don’t be afraid to brag. Share your past and current professional achievements in a way that shows how they align with the position you’re applying for. You don’t need to go overboard–a few sentences will suffice–but don’t be shy about sharing the good things you’ve done at work and in school.

It’s also important not to overwhelm people with too much information all at once; rather than listing all of your accomplishments on one page, try breaking them up by topic or theme (e.g., “My Achievements,” “My Awards,” etc.) so that readers can easily find what they’re looking for when scrolling through your profile page.

Optimize your profile URL and keywords in the URL.

Optimize your profile URL and keywords in the URL.
Don’t use punctuation in your URL (e.g., !, ?, &).
Don’t use special characters in your URL (e.g., $, %, &).
Don’t use spaces in your URL (it will look unprofessional and make it difficult for others to read).

Also avoid capital letters as much as possible; this goes for both first-letter capitalization and all caps throughout the entire text of a link (it looks unprofessional).

The LinkedIn experience is better when you invest the time to make it look good.

LinkedIn is a professional social network, so it’s important to make sure your profile is complete and filled with relevant information that will help people find and connect with you. You can also optimize your profile for search, mobile viewing and LinkedIn’s new design (and features).

Conclusion

If you’re just getting started with LinkedIn, we hope our tips have helped you become more confident in your profile. It can be intimidating to build a professional presence on the internet, but it’s worth it! Remember that no one is perfect and there will always be room for improvement. Don’t let this discourage you from making progress towards becoming a better version of yourself every day; just keep moving forward until one day soon when someone says “Wow, look how far they’ve come!”

feel free to check out this guide on How to Build a Professional LinkedIn Profile

make a professional linkedin profile