Marketers have a lot to gain by leveraging the power of LinkedIn. And, since the platform is growing rapidly and has high engagement rates, it’s no wonder that so many marketers are choosing to spend their time there. In this post, we’ll dive into the reasons why marketers love LinkedIn and how you can do more marketing on the platform for your business.
They say the early bird gets the worm.
LinkedIn is the place where you can find new clients and employees, investors for your business, and partners to help grow it. It’s also a great way to stay up-to-date on industry trends, so you can better understand what your audience wants.
In addition to being an invaluable resource for connecting with professionals in any field, LinkedIn gives you access to valuable data about how people use their time online—which companies they frequent most often (and why), which topics get mentioned most often on these sites (and why), etcetera. This information will help guide your marketing strategy as well!
The number of LinkedIn users is growing all the time.
LinkedIn has more than 700 million users, and it’s the largest professional network in the world. The platform also provides access to over 50% of the world’s top decision-makers, which makes it an incredibly valuable resource for marketers looking to connect with customers and prospects.
LinkedIn is especially useful for B2B marketers who want to reach out to other businesses through their LinkedIn profiles or groups. It’s easy enough for anyone with an account on LinkedIn: all you have to do is search for what you’re looking for in order to find people who might be interested in your product or service!
The ROI on LinkedIn is proven.
LinkedIn is a powerful tool for marketers. It’s one of the best ways to reach new clients, find employees, build your brand and grow your business.
Here are some of the most common ways marketers use LinkedIn:
- Find new customers – Whether you’re looking for leads or sales opportunities, LinkedIn can help you generate more qualified leads than any other social network by allowing users to search by industry and location so they can connect with other professionals in their area who might be interested in what they have to offer. You can also use the company pages feature on LinkedIn as a way to advertise your products or services directly on their platform (and at scale).
- Find potential partners – You don’t need an established company name when searching for potential partners through LinkedIn because anyone can create an account here–even freelancers! And since there are so many different types of businesses represented under one roof, there’s always going be someone out there willing to partner up with yours whether it’s another small business owner from across town or someone halfway around the globe who shares similar interests as yours (say…another coffee shop owner?). When searching through profiles during these searches though keep in mind that not everyone wants attention from strangers so always reach out first before reaching out again later once trust has been established between both parties involved.”
Detailed targeting.
LinkedIn’s targeting options are a boon to marketers. You can target by industry, job title, company size and seniority level; location–including country or state; and more.
You can also use LinkedIn’s targeting options to target people in your geographic area or with similar interests or goals. For example, if you’re selling software for small businesses that manage their own social media profiles (and who isn’t?), then it might make sense for you to create an ad aimed at owners of businesses with fewer than 100 employees located within 20 miles of Vancouver who work in marketing roles at companies with between 50-500 employees.
LinkedIn also gives advertisers the ability to narrow down their audience further based on job function: salespeople will see different things than account managers will see when browsing ads on LinkedIn…
People are more receptive to professional content on LinkedIn.
LinkedIn is a professional social media site. It’s for people who are interested in business and want to connect with other professionals. As such, marketers have found that their content performs better on LinkedIn than on other platforms like Facebook or Twitter.
LinkedIn’s audience is made up of business owners, decision-makers and influencers who are looking for information about your industry or niche market. The platform allows you to share content related to your business–such as case studies, customer stories and white papers–in an environment where it’s likely these individuals will read what you have written!
huge organic reach for your content marketing
LinkedIn has an algorithm that is different from other social media platforms. On LinkedIn, the focus is on business connections and the content you share. That means your profile information and personal brand are important factors in how LinkedIn decides what to show you.
LinkedIn’s organic reach is high because it’s so focused on helping its users connect with others in their industry or field of interest. This makes them more likely to engage with content that will help them achieve this goal–and also less likely to be distracted by irrelevant posts or ads in their feed!
Conclusion
In conclusion, I think we can all agree that LinkedIn is a great platform for marketers. It’s a place where you can connect with people who might be able to help your business grow, and it offers a lot of benefits when it comes to content marketing. If you’re looking for new opportunities or clients, then this might be exactly what you need!
