Social media marketing refers to the process of promoting a product, service, or brand through various social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. This type of marketing allows businesses to connect with their target audience in a more personal and engaging way, as well as gain valuable insights about customer behavior and preferences. Social media marketing can include tactics such as creating and sharing content, running social media ads, and hosting events and promotions. By utilizing social media marketing, businesses can increase brand awareness, drive website traffic, and ultimately boost sales.